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7 P's
7 P's
Product - Place - Promotion - Price
Product - Place - Promotion - Price
People
People
Process
Process
Physical Evidence
Physical Evidence
People
People
It refers to the provision of services that rely on the goodwill of employees
It refers to the provision of services that rely on the goodwill of employees
Employees who interact with customers, thereby delivering the service to customers
Employees who interact with customers, thereby delivering the service to customers
However:
However:
- People are not consistent neither are they reliable as there are a wide variety of factors, motivators and variables that can affect them
- Cultural impacts have a direct influence on how people interact with customers
Process
Process
Process refers to the way that services are provided, delivered or rendered. This is important because it determines whether or not customers will make repeat purchases or recommend the product/service to others.
Process refers to the way that services are provided, delivered or rendered. This is important because it determines whether or not customers will make repeat purchases or recommend the product/service to others.
Physical Evidence
Physical Evidence
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